{"id":1808,"date":"2020-11-30T23:30:06","date_gmt":"2020-11-30T22:30:06","guid":{"rendered":"https:\/\/galleriaandfriendsmilano.com\/?page_id=1808"},"modified":"2025-10-25T19:58:27","modified_gmt":"2025-10-25T17:58:27","slug":"foto-veneta-ottica","status":"publish","type":"portfolio_page","link":"https:\/\/galleriaandfriendsmilano.com\/en\/portfolio_page\/foto-veneta-ottica\/","title":{"rendered":"Foto Veneta Ottica"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1571388717140{padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(https:\/\/galleriaandfriendsmilano.com\/wp-content\/uploads\/2018\/01\/background-lines.png?id=104) !important;}&#8221; el_class=&#8221;no-bckg-img-ipad&#8221;][vc_column][vc_single_image image=&#8221;1133&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;22px&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">The glass museum from the XVII century until today, since 1931<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;][vc_column_text]<em>New Old Style with priceless glasses and historical frames on sale and on show to find new ways for fashion in the tradition.<\/em><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1571389155195{padding-top: 10px !important;padding-bottom: 10px !important;background-image: url(https:\/\/bridge131.qodeinteractive.com\/wp-content\/uploads\/2018\/01\/background-lines.png?id=104) !important;}&#8221; el_class=&#8221;no-bckg-img-ipad&#8221;][vc_column][vc_gallery interval=&#8221;3&#8243; images=&#8221;1131,1129&#8243; img_size=&#8221;928&#215;491&#8243; onclick=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1571389237300{padding-top: 10px !important;padding-bottom: 50px !important;background-image: url(https:\/\/galleriaandfriendsmilano.com\/wp-content\/uploads\/2018\/01\/background-lines.png?id=104) !important;}&#8221; el_class=&#8221;no-bckg-img-ipad&#8221;][vc_column][vc_column_text]<em>Enthusiasts call it \u201cthe small museum\u201d: wooden shelves, a wonderful floor and inside the windows an incredible amount of priceless historical relics. The oldest eyewear dates back to the Seventeenth Century, but between drawers and show cases you can find pieces from the Eighteenth Century, Nineteenth Century, of every single decade of the Twentieth Century, up to the magnificent Seventies in which design multiplied the models of the frames and developed material research. Hidden or exhibited in the historic shop of the Bisello family, there are thousands of glasses that tell the evolution of the costume with unique collector\u2019s items, some only on show, others for sale or for rent for films, advertising, fashion shows, shooting. Foto Veneta Ottica has chosen to focus on the New Old Stock: vintage glasses never worn, kept since the grandfather of the current manager, opened the business in 1931. It was born as a shop-house, with the home behind the store, then sold. From here, everyone, private individuals, enthusiasts and companies, who often ask for advice from Emanuele Bisello, see models of frames from past centuries to find new ways of fashion in the tradition.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1571389237300{padding-top: 10px !important;padding-bottom: 50px !important;background-image: url(https:\/\/galleriaandfriendsmilano.com\/wp-content\/uploads\/2018\/01\/background-lines.png?id=104) !important;}&#8221; el_class=&#8221;no-bckg-img-ipad&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1571391551862{padding-bottom: 30px !important;}&#8221;]<span data-type=\"normal\"  class=\"qode_icon_shortcode  q_font_awsome_icon fa-3x  \" style=\" \"><span aria-hidden=\"true\" class=\"qode_icon_font_elegant icon_pin qode_icon_element\" style=\"\" ><\/span><\/span>[vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<em>Via Torino, 57\u00a0 &#8211; Milano<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1571390769452{padding-bottom: 30px !important;}&#8221;]<span data-type=\"normal\"  class=\"qode_icon_shortcode  q_font_awsome_icon fa-3x  \" style=\" \"><span aria-hidden=\"true\" class=\"qode_icon_font_elegant icon_phone qode_icon_element\" style=\"\" ><\/span><\/span>[vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<em>+39 02 8055735<\/em>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<span data-type=\"normal\" data-hover-icon-color=\"#a6a695\" class=\"qode_icon_shortcode  q_font_awsome_icon fa-3x  \" style=\" \"><a  itemprop=\"url\" href=\"https:\/\/www.fotovenetaottica.com\" target=\"_blank\"><span aria-hidden=\"true\" class=\"qode_icon_font_elegant icon_search qode_icon_element\" style=\"\" ><\/span><\/a><\/span>[vc_empty_space height=&#8221;12px&#8221;][vc_column_text]<a href=\"https:\/\/www.fotovenetaottica.com\" target=\"_blank\" rel=\"noopener noreferrer\"><em>www.fotovenetaottica.com<\/em><\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1571388717140{padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(https:\/\/galleriaandfriendsmilano.com\/wp-content\/uploads\/2018\/01\/background-lines.png?id=104) !important;}&#8221; el_class=&#8221;no-bckg-img-ipad&#8221;][vc_column][vc_single_image image=&#8221;1133&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221; qode_css_animation=&#8221;&#8221;][vc_empty_space height=&#8221;22px&#8221;][vc_column_text] The glass museum from the XVII century until today, since 1931 [\/vc_column_text][vc_empty_space height=&#8221;22px&#8221;][vc_column_text]New Old Style with priceless glasses and historical frames on sale&#8230;<\/p>\n","protected":false},"author":4,"featured_media":960,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[25,36],"portfolio_tag":[],"evento":[],"class_list":["post-1808","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-botteghe-of-milan-en","portfolio_category-fashion-accessories-en"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"_links":{"self":[{"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/portfolio_page\/1808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/comments?post=1808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/media\/960"}],"wp:attachment":[{"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/media?parent=1808"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1808"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=1808"},{"taxonomy":"evento","embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/evento?post=1808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}