{"id":6398,"date":"2026-01-26T19:46:36","date_gmt":"2026-01-26T18:46:36","guid":{"rendered":"https:\/\/galleriaandfriendsmilano.com\/?post_type=portfolio_page&p=6398"},"modified":"2026-02-09T19:02:30","modified_gmt":"2026-02-09T18:02:30","slug":"noname-by-raffaella-curiel","status":"publish","type":"portfolio_page","link":"https:\/\/galleriaandfriendsmilano.com\/en\/portfolio_page\/noname-by-raffaella-curiel\/","title":{"rendered":"Noname by Raffaella Curiel"},"content":{"rendered":"

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In the heart of fashion.<\/h3>\n

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No signature but everyone knows who she is. She is the designer who has been dressing Milanese ladies for the La Scala premiere for more than sixty years. And deb them for their social debut. Since 1959.<\/em><\/p>\n

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If fashion is in a state of constant upheaval \u2013 where what is fast is urged to slow down, and what is slow is encouraged to speed up \u2013 there are professional figures who seem barely touched by this deafening turmoil. Because they have done, and continue to do, their work as artisans of beauty with passion, professionalism, and style. In one word: elegance \u2013 a term that should serve as the North Star of the system, ethically as well as aesthetically, yet too often ends up buried underground.
Lella to everyone, Raffaella Curiel in the history books of fashion and costume, has passed the \u2026 age and declares it with her trademark frankness. Another remarkable exception in the world of evergreen superheroines, this gives her the freedom to remain focused, firmly in the saddle of her new label, Noname.
\u201cAfter the intoxication of brands and signatures \u2013 as we called them in the Nineties \u2013 I am presenting a nameless collection,\u201d she says with a hint of provocation. Nameless it may be, but the proposal is instantly recognizable, because it expresses her unmistakable style \u2013 impeccable in its lines and fabrics.
Above all, in its use of color, which she calibrates with mastery, as an artist who loves artists and draws inspiration from them. Unmistakable. Just a few easy pieces \u2013 call them basics if you like \u2013 but they are the hardest to make, because they must fall perfectly. And Raffaella Curiel knows exactly how to achieve that, with more than sixty years spent in the atelier: first alongside her mother Gigliola, and then with Gil, her daughter, who now runs another historic family venture yet remains constantly at her mother\u2019s side. \u201cWe\u2019re a common-law couple of Made in Italy fashion,\u201d she explains. True milanese ladies (do they still exist?) can rest assured even for the next Prima della Scala: they can always count on Lella. And debutantes too \u2013 not only for their first red carpet \u2013 can turn to her and learn the art of hospitality, the kind worthy of a first lady, in a home that breathes art and history, complete with a star-worthy kitchen. \u201cBut they\u2019re family recipes, homemade dishes,\u201d demurs the incomparable cook, who has also written a memorable book on the subject, as she welcomes photographers, friends, and that press that truly matters \u2013 and that truly loves her \u2013 around a lavishly set table. <\/em><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1606948255827{padding-top: 10px !important;padding-bottom: 50px !important;background-image: url(https:\/\/galleriaandfriendsmilano.com\/wp-content\/uploads\/2018\/01\/background-lines.png?id=104) !important;}” el_class=”no-bckg-img-ipad bglinee”][vc_column width=”1\/3″ css=”.vc_custom_1769445913609{padding-bottom: 30px !important;}”]<\/span><\/span>[vc_empty_space height=”12px”][vc_column_text css=””]Via Montenapoleone, 1 \u2013 Milano<\/em>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1769448694008{padding-bottom: 30px !important;}”]<\/span><\/span>[vc_empty_space height=”12px”][vc_column_text css=””]+39 02 45473581 <\/em>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″]<\/span><\/span>[vc_empty_space height=”12px”][vc_column_text css=””][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” css=”.vc_custom_1769421183169{padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(https:\/\/galleriaandfriendsmilano.com\/wp-content\/uploads\/2018\/01\/background-lines.png?id=104) !important;}” el_class=”no-bckg-img-ipad bglinee”][vc_column][vc_single_image image=”6828″ img_size=”medium” alignment=”center” css=”” qode_css_animation=””][vc_empty_space height=”22px”][vc_column_text css=””] In the heart of fashion. [\/vc_column_text][vc_empty_space height=”22px”][vc_column_text css=””] No signature but everyone knows who she is. She is the designer…<\/p>\n","protected":false},"author":4,"featured_media":6405,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[25,36],"portfolio_tag":[],"evento":[],"class_list":["post-6398","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-botteghe-of-milan-en","portfolio_category-fashion-accessories-en"],"pp_statuses_selecting_workflow":false,"pp_workflow_action":"current","pp_status_selection":"publish","acf":[],"_links":{"self":[{"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/portfolio_page\/6398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/comments?post=6398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/media\/6405"}],"wp:attachment":[{"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/media?parent=6398"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=6398"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=6398"},{"taxonomy":"evento","embeddable":true,"href":"https:\/\/galleriaandfriendsmilano.com\/en\/wp-json\/wp\/v2\/evento?post=6398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}