Giacomo Puccini voce del Made in Italy nel mondo
After having talked about the various aspects – the music, the librettos, the fashion and the places of the heart – in this last meeting with Giacomo Puccini, Galleria&Friends wanted to underline his role as Ambassador of Italianness in the world, when he personally promoted the own music through travel and business trips. His marketing skills led him to plan with the publisher Ricordi his participation in the premieres at the Metropolitan in New York and in other great theaters in the world and to design the first promotional gadgets: from autographed postcards to porcelain plates and scarves. in silk, even posters. We cannot fail to also remember the release of the first 78s which testify to how Puccini was attentive to the evolution of the music industry and technological innovation to make himself a brand.
Elisabetta Invernici and Alberto Oliva talked about it at the Grand Hotel et de Milan with Christian Garavaglia, professor at the University of Milan Bicocca and at Bocconi University and Councilor of the Lombardy Region, Flavio Mazzolatti , CEO of International Global Business Srl and President of the Club of Friends of Made in Italy, Laura Mazza CEO of The Hub, President of FederFormazione, Secretary of the Mediterranean Parliament, Angelo Agresta, Rector of the Liceo Paritario Labor, first session of the Made in Italy High School of Milan and its province, Massimo Lucidi, President of the Foundation e-novation.