Rossignoli
Great anticipation at the shop for the return of Italy’s most beloved race, with a stop in the city. Since 1900.
A story spanning more than a century, always balanced on two wheels. Rossignoli was founded in Milan in 1900 and has moved through the decades – from the 1929 crash to the bombings of wartime Milan – without ever stopping. In the 1950s the bicycle was a daily necessity; in the 1980s it became unfashionable. Today it is once again a protagonist, a tangible response to the energy and environmental crisis. In the heart of Milan, at 71 Corso Garibaldi, the shop has been open for over a hundred years. In the early days, the window was a cascade of hanging tires; people would stop to look, to dream of the latest model, even to pose for a group photograph. On December 7, 2021, Rossignoli received the Ambrogino d’Oro – both a civic honor and a public responsibility. Rossignoli builds its work on direct relationships and reliable supply chains. From major international brands to local artisans, availability is a matter of trust. Prices follow the market; value lies in people and in fair, transparent contracts. Bicycles bearing the Rossignoli name follow a clear principle: Italian design, functionality, and accessibility. Steel frames are made between Milan and Varese, virtually at zero kilometers. Aluminum and carbon bikes are finished in-house, from paint to the final bolt. The shop is also a workshop, offering maintenance for road, gravel, cargo, and city bikes. Rossignoli collaborates with companies, film productions, fashion, and sport – from sustainable mobility projects to movie sets. A historic workshop that continues to read the future, pedal stroke after pedal stroke. And so it has reached the milestone of 125 years – just in time to applaud the return of the Giro d’Italia to Milan. Giovanna, Renato, and Giorgio are the children of Sergio Rossignoli; Matia and Matteo are his grandchildren – all raised on bread and bicycles. As for the mechanics: Cesare is a force of nature, juggling high-end repairs with endless gravel rides; Ercole is the boss of the workshop; and Ivan is both a passionate cyclist and a wine sommelier.