BOTTEGA MILANO, the book by Elisabetta Winterici and Alberto Oliva tells the secrets and reveals the faces of its protagonists, thanks to the artistic shots of Roby Bettolini. An exciting journey to discover unpublished stories, through the stories, images and testimonies jealously kept in the drawers or proudly exhibited on the walls of the shops. Milan is full of windows that have more than fifty years of continuous activity. They are the ones who make tradition and pass on it, often together with an organic and conscious innovation. The photographic volume, retracing the founding spirit of the Galleria & Friends Milan project, enhances the historic shops by focusing on three areas: Galleria Vittorio Emanuele: the “living room” of the Milanese, a stage of art and entertainment, a house of the futurists, is the reference point of taste in all its forms and still holds inside some historical exercises of great value, among the best shops and restaurants in the center. Quadrilatero: the prêt-à-porter scene, where fashion with all its energy is celebrated since the eighties, capable of bringing the world to Milan. Friends: the city that radiates in the neighborhoods, in time and space, the forge of the Ambrosian spirit, the industriousness and grit of those who never give up.
Bottega Milano
The trip of Galleria & Friends continues in search of the most visionary historical shops in our region. The photographic book enhances the historical shops by focusing its research on distinct areas: Milan The heart of the volume is still the capital, with its windows and its artisan workshops. Lombardy: ample space is given to historical companies that base around the Lombard provinces of Monza and Brianza, Varese, Pavia, Crema and Cremona. Busto Arsizio: the flagship of the volume is the focus on the first and still unique “historical district of trade” of Lombardy.
Galleria & Friends is always traveling to discover the best historical shops of our region: one year after the release of Bottega Milano Lombardia, new shops are added creating the volume Botteghe Milan e dintorni where the testimonies of many other craftsmen and traders who bring are collected Next to its company, passing through it from generation to generation with constant passion. Historical shops as a place of culture, examples of Art and Craft and, in all respects, living museums thanks to the Story Telling of the owners, heirs and custodians of historical archives and artisan workshops still active.
