Atelier Giusy Bresciani
With his art he stands alongside the most important Italian designers, with his flowers he conquers Ascot.
There is no white veil emblazoned without Giusy’s touch.
In a creative environment enclosed in the scenographic wings decorated in wood and glass by Enrico Job, there is a treasure chest of beauty that preserves materials of great historical value, memory and testimony of a culture that is disappearing over time. We are in via Zenale, in Giusy Bresciani’s atelier, a point of reference for over a century for those looking for a strictly handmade tailored and personalized hat. Giusy begins her artisan path at the age of eighteen, because her mother suddenly passes away from her and her father trusts her, putting her to the test for a year. She immediately became passionate and decided to relaunch, also adding the production of clothes, in addition to hairstyles. The mother made “flowers and feathers” as per registration with the Chamber of Commerce, at a time when millinery was divided between the felt hat to wear every day and the ceremonial hat for special occasions.
The Bresciani atelier has always focused on the second type, knowing how to transform itself over time, now also reaching headbands and all the accessories that decorate women’s garments. The market has changed a lot. “We hope that we will return to a lasting purchase, thought out and chosen with care – comments Giusy who believes in sustainability. Instead of buying so many modest things, we take a few quality items that we will find in the closet for years. I like that the hat is no longer the status symbol it was fifty years ago – she says – but that girls wear it to have fun, transform and play. Not everything, however, has changed for the better – continues Giusy – because the new generations do not know how to appreciate the attention to detail that exists in handmade and made-to-measure products and because now the prèt à porter has conditioned tastes and fashions ” . There is a particular department of the atelier which is called non-for-sale wonders. “It would seem to me to throw away my memories – Giusy says with a smile full of hope towards the future – they will become part of my historical archive together with my mother’s flowers and ribbons”.