Giacomo Puccini voice of Made in Italy in the world
Galleria&Friends after recounting the various aspects-music, librettos, fashion, and places of the heart-in this last meeting with Giacomo Puccini wanted to emphasize his role as an Ambassador of Italianness in the world, when he personally promoted his music through travel and transfers. His marketing skills led him to plan with the publisher Ricordi to appear at premieres at the New York Metropolitan and other major theaters around the world and to devise early promotional gadgets: from autographed postcards to porcelain plates, silk scarves, even posters. We also cannot fail to mention the release of the first 78s, which testify to how Puccini was attentive to the evolution of the music industry and technological innovation to make himself a brand.
Elisabetta Invernici and Alberto Oliva talked about it at the Grand Hotel et de Milan with Christian Garavaglia, professor at the University of Milan Bicocca and Bocconi University and Councilor of the Lombardy Region, Flavio Mazzolatti, CEO of International Global Business Srl and President of the Club of the Friends of Made in Italy, Laura Mazza Managing Director of The Hub, President of FederFormazione, Secretary of the Parliament of the Mediterranean, Angelo Agresta, Rector of the Labor Paritarian High School, first session of the Liceo del Made in Italy of Milan and province, Massimo Lucidi, President of the e-novation Foundation.