Viganò Altamoda
Sequins, beads and relics from a century ago, with Laura, the fourth generation of the Viganò family.
A dip in the Belle Époque, between chandeliers of the early Twentieth Century, mosaics of colored stones and posters. It all starts with Carlo Viganò, who in 1919 took over a haberdashery which he gave his name and style. It sells sequins, feathers, beads, paillettes and embroidery for ladies able to interpret the European style with an all-Italian taste. Carlo takes over a second store, in the heart of Galleria Vittorio Emanuele, where he sells quality jewelry and trinkets and where the family stayed until 2016, when they reopen a new boutique situated in Via Gonzaga 5. In the second post-war period, his son Gianni took over the activity and went on until the Nineties, successfully crossing the changes of the Sixty-eight, proposing those “fashion accents” able to tell a new youthful female aesthetic. It is on the ability to keep up with the times that the Viganò family has always built its success. In the last few decades there has been the boom of “do-it-yourself” with many passionate ladies who come here to stock up in order to compose their own jewels, madly appreciating the pearls and beads of a century ago that can still be found here. In 1984, Carlo’s nephew, Giancarlo, took over the activity and today he shares the management of the double store with his daughter Laura, the fourth generation of Viganò.