Paride Parrucche
Real and Italian hair for an art of “postiche” that aims for excellence thanks to the passionate work of five women.
Paride Barbieri, a haute-couture hairdresser, trained in Paris in the art of postiche, inaugurating the wigs department in his own home in Milan in 1937. At the end of the 1960s, he divided the company between his two sons, assigning Vittoria the wigs section, which maintains its headquarters in the family home, on the third floor of a luxurious building in Via San Prospero. Over the years the activity continues unabated, and Mrs Vittoria forms a team of valid students. Since 2010 Margherita Improta has taken over the brand, bringing forward the excellence with all the historical workers. Today in the laboratory there are five women, who take turns in the various stages of making hairstyles. The hair that Paride uses is all very selected, true and Italian. They start with Laura, the hairdresser, who cuts the hair of the people who come here to sell them. Secondly, Margherita intervenes: the hair is prepared for processing and then passes to the expert hands of Franca, Daniela and Drana who make custom-made caps and implant one by one the hair to make any desired head. The ancient tradition goes on with wisdom, thistles, looms, very thin crochet hooks and wooden and iron wheels.