Wednesday 19 and from 27 to 30 May 2021

Discover the Botteghe Museo

Con With the patronage of the Municipality of Milan and the Lombardy Regional Council.



The event includes guided tours at staggered times for five people each, webinars and workshops, so as to involve participants in a unique and unrepeatable experience to get to know the Botteghe Museo, which are some of the most precious places in Lombardy.

The Botteghe Museo, selected from the best historical and traditional addresses – present in Milan for over fifty years – boast handcrafted collections, Made in Italy production and the architectural beauty of the location.

Over the years they have been able to safeguard historical collections of high artistic value with authentic pieces from past centuries, cataloged and kept in special display cases. Pieces that have never been and will never be offered for sale because they are considered the owners’ family heritage. Sharing these historical collections with the public constitutes a purely social and cultural value. With the advice of the curators Elisabetta Invernici and Alberto Oliva, monographic or collective tours will be organized to discover a maximum of three Botteghe at a time. The owners themselves will be at the disposal of visitors to tell their story and explain the secrets of the trade according to specific skills.


These are the Milan Botteghe Museo involved in the tours::
Foto Veneta Ottica, Via Torino, 57;
Vetrate Artistiche Grassi, Via Mecenate, 10;
Gioielleria Merzaghi, Via dei Piatti, 11;
Ornella Bijoux, Via Monte Cervino, 4;
Paride Parrucche, Via S. Prospero, 4;
Re Ottavio, Via Bagutta, 1;
Spinardi Ferramenta, Corso di Porta Romana, 74;
Il Polifilo, Via Borgonuovo, 3;
Viganò Alta Moda, Via Paolo da Cannobio, 39;
Ganci Argenterie, Via Altaguardia, 8


Initiative program

Wednesday 19th MAY 2.00 pm PRESENTATION Le Botteghe Museo

Thanks to the preservation of their historical archives, some of the artisan shops of Galleria & Friends are in fact living museums where the creative skills of the owners are intertwined with the originality of exclusive period artifacts.

Elisabetta Invernici and Albero Oliva, curators of the project, talk about it, in dialogue with some of the protagonists.
They will exceptionally guide you in these places on the occasion of free tours with reservations required, subject to availability.

Libreria Bocca in Galleria Vittorio Emanuele, 12 in Milan – live streamed on the Facebook channel Libreria Bocca dal 1775.

Watch here the recording of the meeting directly from the social TV of the Libreria Bocca

Thursday 27 MAY 11.00 am WEBINAR L’imprenditore e il Vate

Giuseppe Visconti di Modrone and D’Annunzio, protagonists of Lombard jewelry and not only from the early twentieth century, relive in the creations of

  • Viganò Alta Moda dal 1919
  • Re Ottavio dal 1935
  • Gioielleria Merzaghi dal 1870
  • Ornella Bijoux dal 1944
  • Ganci Argenterie dal 1926
  • Spinardi Ferramenta dal 1907
  • Il Polifilo dal 1941


Poetic counterpoints by Antonio Zanoletti


Free appointment in live streaming on the galleriaandfriends Facebook channel

Watch the webinar recorded on our Facebook page here

Friday 28th MAY 15.00 TOUR Alleati di bellezza

Free guided tour in the Botteghe Museo for up to 5 people with reservations required

  • Paride Parrucche dal 1937
  • Gioielleria Merzaghi dal 1870
  • Foto Veneta Ottica dal 1931


Appointment in via Dante at the corner of Tommaso Grossi

Saturday 29 MAY 11.00 am TOUR Il gusto del particolare

Free guided tour in the Botteghe Museo for up to 5 people with reservations required

  • Viganò Alta Moda dal 1919
  • Foto Veneta Ottica dal 1931
  • Libreria Bocca dal 1775

Appointment in Piazza Missori, Hotel Cavalieri

Sunday 30th MAY 11.00 am TOUR Laboratorio d’eccellenza

Free guided tour in the Museum Workshops for up to 10 people with reservations required

  • Vetrate Artistiche Grassi dal 1946

Appointment in Piazza Fontana, Tram 27 terminus at 11.00. Or directly in via Mecenate 10, at 11.30