Occhiali Pelo dal 1930
From pince nez to eighteenth-century lornettes to the latest models of lenses to manage myopia in children: tradition and innovation look into each other’s eyes. The charm of timeless eyewear.
In 1930 Carlo Pelo, thanks to his experience in the largest optical shop in Italy in the Galleria Vittorio Emanuele, opened his shop in via Stendhal at number 30. In the following years, in addition to the sale of eyeglasses, he also dealt with the production of frames, importing the American rimless model in Italy. During the sixties he moved to via Solari at number 40 and in 1970 his son Pierino took over the management of the shop, soon moving to the current headquarters in via Solari 46 at the corner of via Stendhal. Pierino’s business is supported by his son Maurizio and daughter Elisabetta. In 2001, after years of gratifying and passionate work, he hands over the business to his children, who still carry on the tradition of a historic business with an eye on technology and innovation. In recent years, Francesca, Maurizio’s wife, a great lover of antique eyewear, has also been in the shop. At Pelo it is possible to renovate every model of period eyewear, even from the eighteenth century, from lornettes to pince nez, from tortoiseshell to horn glasses. But the frontier towards which the activity is pushing is that of innovation, with latest generation machinery, to check visual efficiency, and new models of lenses to manage myopia in children.