Profumeria Lorenzi

It is my life beauty! Since 1924.

A place to find, for almost a hundred years, traditional and niche perfumery, with the excellence of Made in Italy and the big brands, thanks to Laura’s passion. Since 1924.

That of the Lorenzi family is a story made of love, handed down from father to son for three generations, since in 1924 Battista Lorenzi, born in a small town in the Val Rendena, starts with two brothers, a mola and little money in your pocket in search luck. On foot stopping from town in the village, rolling scissors and knives, he arrives in Milan.
In via Paolo Sarpi he finds a small artery shop which, with great sacrifices and sleeping in the back next to his wheel, he rented, thanks also to the help of his sister Luigia, who inserts products for men’s groom. The care of shaving becomes the fulcrum of the activity, thanks to the continuous search for prestigious brands.
In 1942 Battista married Teresa Valentini from whom she has three children: Hilde, Lucia and Piero who, growing up in the shop with dad, demonstrate the natural predisposition to the life of Bottega from an early age. Enthusiastic and creative, the two sisters are also passionate about the art of makeup, cosmetics and fascinating exclusive fragrances, transforming the shop into an innovative concept store, in step with the most modern trends. Laura, Lucia’s daughter who has long collaborated in the family business, at the beginning of 2017 detects the activity and thanks to a careful job on the image she decided to introduce niche perfumery. Through a scrupulous search for new brands and craft excellence of Made in Italy, Laura and her shop become one of the reference points of the artistic perfumery of Milan.

Via Paolo Sarpi, 62 – Milano

+39 02 3311986