
Now in its fourth generation, Italy’s most famous perfume family has entered the cosmetics market with new Made in Italy products. Since 1950.
There’s a desire for radiance in the air, or rather, in the world of beauty. And cosmetics are facing challenges with flashes of light. Marina Mazzolari understood this long ago, having developed a cosmetics line more than five years ago focused on longevity. The challenge begins with the concept of pro-aging and extends to facial care, starting with cleansing, and continues with eye contour serums and anti-aging masks. Many products are all made in Italy, from formulation to packaging, just as the Mazzolari family likes. A trusted name in the international beauty industry for both women and men, for always prioritizing quality and service above all else. Alessandro, son of Augusto and brother of Marina, is tackling the topic of “niche perfumery” with a project destined to grace the shelves of what is considered Milan’s temple of beauty. In this new endeavor, he is joined by his nephew Matteo Braibanti, marketing manager and son of Marina and Luca, Head of HR for the family business. Augusto Mazzolari remains at the helm, and with his experience, fueled by energy and curiosity, he shares with his team every day what it means to be a successful Made in Italy entrepreneur.